Will the UK regulators next month consider whether to still allowing voting in TV talent shows via mobile apps. This conversation will take place after the botched job by one of the industry’s leading vendors. ITV announced in May that it would take voting for its Britain’s Got Talent show via a mobile app, this was to bring in the next step in the premium mobile TV audience participation. After insufficient testing the broadcaster could not process half of votes paid for by mobile users, and ITV had to abandon the app mid-series. A complaint adjudication published by Ofcom last Monday said that ITV had said it had lost 51 percent of votes which came in via the mobile app. The voting platform, which comprised part of the Britain’s Got Talent iOS app, was provided by one of the industry’s biggest providers, Velti-owned Mobile Interactive Group (MIG).
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