Will General Motors go back to using Facebook paid marketing?

General Motors is in talks about the prospect of restarting paid Facebook advertising, this is following its controversial pull out from the social network’s ad schemes two months ago. The car maker’s high-profile abandonment of the social network’s paid marketing in May, which came as a blow to Facebook just ahead of its $100bn IPO fiasco. General Motors kept its free brand pages on the site but said its $10 million Facebook ad budget wasn’t delivering an adequate financial return. The move created uncertainty among other advertisers who were trying to determine how to best use the site: continue to pay for advertising on Facebook or invest more in creating content like videos for branded pages. However, the Wall Street Journal reports that the Detroit-based automaker is now considering Facebook advertising again.