Shoppers in Britain are more likely to browse and buy on Monday evenings, but also enjoy late night Friday browsing and once there it takes them less than a minute to make a decision on clothes and books purchases, according to new research. In a study by Rakuten’s Play.com, which looked at the way Britain’s shop online and gave an insight into their browsing habits? The data was based on traffic and sales through its website.
Mobile browsing surges on Monday morning from 7-8am and the pattern of browsing from bed or on the early morning commute is echoed throughout the week, with the highest levels of mobile browser activity occurring between 6 – 8 a.m. The research also shows that shoppers are more likely to click through on deals via their mobile during this early morning time-frame.