With London Fashion week well and truly under way Topshop shows how to reach an audience as they managed to attract more than 2 million people to their live streamed fashion show last Sunday. The Topshop aisle managed to sell some of its fashion items during the broadcast. The show was streamed live on Facebook and it allowed users to share their favourite looks with friends using the social network. Topshop reported that some items, including a printed panel dress, sold out within an hour. And that the traffic to Topshop.com US reached a top level, where the shop has just opened boutiques in the Nordstrom department stores. Viewers were able to purchase up to six pieces from the high-end line, with delivery in six weeks’ time. Viewers were also able choose the Topshop makeup worn by the models at the show.
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