London 2012 will be the most ambitious media event the world has ever seen. Never before has a global event been so extensively covered via so many different media channels and offered up so many opportunities for broadcasters, publishers and brands. From new connected TV brands such as TV App Agency who have created a connected TV app for Spain’s RTVE, who will be streaming the Olympics across 12 live channels. Also Accedo who have developed an Olympics app for Terra (Telefónica Group.
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