Tesco has bought digital book platform provider Mobcast as it looks to strengthen its digital entertainment offer. Founded in 2007 by CEO Tony Lynch and bestselling author Andy McNab, Mobcast has a catalogue of more than 130,000 titles, available on smartphones, tablets and e-readers. It also offers a cloud-based service that enables customers build up an e-book library collection without being locked-in to a single device. Michael Comish, CEO Tesco Digital Entertainment, said: “We want our customers to have Tesco is reported to have paid a purchase price of £4.5 million for the company. The deal follows Tesco’s purchase of internet radio service WE7 in June and movie streaming service Blinkbox last year.
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