TagMan, the tag management firm, and AdInsight, the call tracking specialist, have recently joined forces. This will connect the dots between customers’ complete online journeys and their phone calls to a business. AdInsight’s technology provides call tracking technology that enables advertisers to provide a unique phone number to customers and track every keyword precisely. By joining this technology with TagMan’s full path-to-conversion reporting, the companies aim to offer advertisers the ability to map a customer’s journey through all the online and mobile marketing campaigns.
Since publication of this news item, AdInsight have changed their name to ResponseTap