Company Name: Efficient Frontier
Company Description: Efficient Frontier is a leader in online performance marketing, managing search marketing, display and social media campaigns for clients around the world.
Sector: Digital Marketing (Search, Display and Facebook)
URL: http://www.efrontier.com/
Speaker One Name: Jonathan Beeston
Job Title: Global Marketing Director
Biography:
Jonathan Beeston serves as Efficient Frontier’s Global Marketing Director. Prior to this move in 2011, Jon was Client Services Director for Europe at the company where he is responsible for Efficient Frontier’s client relationships in Europe and led account management teams in London, Paris and Hamburg. Having worked in search for over seven years, he joined Efficient Frontier after recognising that the powerful Wall Street based algorithms
used for the benefit of EF’s clients were the logical next step in profitable paid search management. Prior to joining Efficient Frontier in October 2006, Jonathan held various positions within WPP, starting in search marketing at OgilvyOne, before becoming Head of Search at MindShare London. Jonathan has worked in the digital space since 1998 for companies such as Ford, Jaguar and British Aerospace. Jonathan graduated with a BSc in Physics and Philosophy from the University of Nottingham.
Specialist Subjects:
Search engine marketing, cross-channel attribution, facebook, client/agency relationships, pay per click advertising, search engine advertising, facebook and social media advertising, display advertising and exchange market place
Events spoken at in the past:
1. Search Engine Strategies London, PPC or SEO? The Ultimate Search Marketing Battle (2011)
2. JUMP, Optimise panel debate 2: Your chance to grill the experts (2010)
3. Ad:Tech, Search meet display – Display meet search
4. DMEXCO (2010)
Speaker Two Name: Julie Warburton
Job Title: Client Services Director, Europe
Biography:
Julie joins EF from Microsoft where she was European Regional Director for Search and Search Operations. Julie joined Microsoft in 2004 to launch the adCenter business across Europe and went on to take a variety of roles across Microsoft Advertising, managing client service for search, display, the media network and ad operations. She started her online career as Advertising Operations Director at Yahoo! Europe in 1998 and moved to Overture as Head of Implementation ahead of the acquisition in 2002. Julie’s offline career covered sales and operations management roles in more traditional business publishing and conference organisations.
Specialist Subjects
Search engine marketing, cross-channel attribution, facebook, client/agency relationships, pay per click advertising, search engine advertising, facebook and social media advertising, display advertising and exchange market place
Events spoken at in the past:
Speaker Three Name: Mark Nall
Job Title: Commercial Director
Biography:
Mark Nall is Commercial Director, Western and Northern Europe for Efficient Frontier. Mark heads Efficient Frontier’s commercial operations, responsible for the delivery of new business and revenue targets in across the UK, Ireland, Nordics, Spain, Italy, Greece, Turkey and the Middle East.
He was previously Business Development Director of new auction-based channels for Efficient Frontier UK, joining the company in 2010 from Everyclick.com. He has 15 years of business development experience from positions including Managing Director of Ad Pepper Media, UK Sales & Business Development Director at Alta Vista and management of 24/7 Media’s sales house
Specialist Subjects:
Search engine marketing, cross-channel attribution, facebook, client/agency relationships, pay per click advertising, search engine advertising, facebook and social media advertising, display advertising and exchange market place
Events spoken at in the past:
Marketing Week Live (2010)
Marc Blinder – VP, European Operations – Context Optional
Marc began his marketing career in the rough & tumble world of California politics. After 5+ years of experience in offline marketing, Marc helped design and build a mobile social network from the ground up. Marc’s experience as President of Mobileplay gives him a insider’s view of the importance of data-driven decision-making & maximising marketing ROI that he brings to crafting creative social marketing solutions for customers. With Context Optional, Marc helped develop some of the most successful Facebook marketing campaigns of all time including Chase Community Giving, Kohl’s Cares for Kids, Expedia FriendTrips and many others. Blinder holds a B.A. with high honours in Political Science from Princeton University.
