During the Olympics there was a dramatic effect on online sales in the UK, which fell 11% during August, according to new figures. A study from IMRG Capgemini found that year-on-year sales were up, but August’s sales marked a steep decline on the previous month of July. UK shoppers spent £5.8bn on the internet high street in August taking the year-on-year increase in sales up by 11 percent, despite the month-on-month decline. Footfall figures for London’s West End, a retail hub, at the start of the Olympics showed that there had actually been a substantial decline in the number of customers walking through shop doors.
This may be partly down to the desertion of the city by much of the workforce, which had been encouraged to work from home during London 2012 to ease the pressure on the city’s creaking infrastructure.