Netflix users have watched more than one billion hours of video in June 2012 this is according to the company’s CEO Reed Hastings. This means that U.S. subscribers watched around 80 minutes of Netflix per day last month, which makes the service more popular than any traditional U.S. cable network, estimated BTIG analyst Richard Greenfield. That puts the service right up there with many traditional TV networks, Netflix has long positioned itself as not a cable killer but a cable-like network, competing with HBO and Showtime as opposed to TV itself. Regardless of these semantics, the recent numbers show that Netflix is definitely starting to eat into cable networks’ market share.
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