Google has bought social media management tool Wildfire for $250m, this will enable them to rival the likes of Facebook and Twitter. Wildfire claims to serve some 16,000 customers, including 30 of the top 50 brands, with its nearly 400 employees. The current focus will remain in helping brands run and measure their social engagement and ad campaigns across the entire web and across social services, including Facebook, Twitter, YouTube, Google+, Pinterest, and LinkedIn. “To this end, Wildfire will operate as usual, and there will be no changes to the service Google product management director Jason Miller confirmed the purchase but not the price”.
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