Google has shut down its television advertising business, saying that it will focus instead on enhanced online and mobile opportunities for video ads. In a blog post at the end of last week, the search engine giant announced its plans to abandon its TV advertising scheme, which was launched in 2007 with the aim of selling these promotional messages in the same way as online ones. Given the digital distribution revolution and multiscreen reality for entertainment video, the company has decided to shut the product down and focus instead on digital video opportunities. According to Google’s Shishir Merotra, who wrote the blog post announcing the closure, the workers involved in Google TV Ads will be transitioned to other areas of the country, and added that Google will continue to support its partners and its clients’ campaigns as it shuts the product down.
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