Last week, Facebook reached the milestone figure of 1 billion active users. The announcement of this achievement came from Mark Zuckerberg, who said:
‘This morning, there are more than one billion people using Facebook actively each month. If you’re reading this: thank you for giving me and my little team the honour of serving you. Helping a billion people connect is amazing, humbling and far the thing I am most proud for you, and hopefully together one day we will be able to connect the rest of the world too.”
Zuckerberg’s final remark has been begging the question, where will the next billion users come from?
While Facebook’s major markets (in particular the USA) are saturated, their reach is less so in many countries. Facebook is still not available in some areas, such as China, and has major competitors in local social medias, such as VKontakte in Russia. Still more countries, such as Japan and South Korea, are classified as emerging markets by Facebook, with just 27.6% of each country’s internet users on the social network.
In the meantime, Facebook can give itself a pat on the back. These 1 billion users are responsible for 1.13 trillion likes, 219 billion photos, and 17 billion location check-ins.