EyeTrackShop, the leaders in digital marketing research and developers of the world’s first eye tracking solution for webcams, have appointed Darren Hamer as Managing Director (UK). Hamer will lead the way as EyeTrackShop launches its realCPM platform in the UK, a platform which focuses on data collection for implicit research.
Hamer brings to EyeTrackShop over 14 years experience in the industry. On his recent move, he said: “What EyeTrackShop can achieve for brands is huge. This is the first time brands are able to test what their consumers are viewing, and in turn the effectiveness of their campaigns, in such a short turn around time and for such a low cost. I’m very excited to be heading up this latest venture of EyeTrackShop here in London.”
EyeTrackShop provides a biometric online eyetracking solution, a major breakthrough in understanding how visitors perceive advertising. The company believes that explicit research methods (survey questions) alone are unlikely to give an accurate picture of activity, as there are too many things going on below the surface. The eye, as President Jeff Bander says, cannot lie.