The world’s first image rights registry, Guernsey’s new Image Rights Ordinance, represents a new way of protecting personalities as well as a new monetisation opportunity. Next week’s Music 4.5 seminar will focus on Image Rights and its impact on the music business, both established and the new music-tech ventures. The Guernsey Government Minister of Commerce [...]

Facebook could be set to unveil video advertising in newsfeeds from July, uploading automatically muted videos and providing users the options to play them from start and with sound. It has been suggested that each ad will only be up to 15 seconds long, and that users will only see content from one advertiser a [...]

House of Fraser has drafted in former Wickes and Shop Direct marketer Tony Holdway to lead marketing strategy in the newly created brand director role.It is also hoping to accelerate development of multi-channel initiatives such as the buy and collect “virtual department stores. In-house brands and online sales were cited as drivers of a 6.3 [...]

Performance marketing news site and leading industry events company A4u has rebranded the business and launched a fresh new website. The company, which is well-known for producing unique and targeted conferences and expos aimed at industry professionals, runs the popular A4u news website and also creates detailed reports and surveys related to the performance marketing [...]

Google is about to introduce paid subscriptions for certain YouTube channels this week. The service would include up to 50 different YouTube channels, with single-channel subscriptions starting at $1.99 per month. The internet giant has not confirmed the release date, but has attested that this new system aims to create a subscription platform that could [...]

Unii, the new social network for students, has just launched with a single prerogative: no parents allowed. With Unii you need a university email address in order to sign up, which is perfect, unless of course your mum is an academic. Its makers claims that Unii is a place for experimenting new found freedom, so [...]

The marketing campaign for Samsung’s Galaxy S4 is ramping up with the electronics manufacturer taking over London’s IMAX cinema. The takeover is the first of its kind for the brand and was organised through Cheil UK. Samsung’s UK marketing campaign recently kicked off with the broadcast of the first of two TV adverts for the [...]

Global Online advertising spend is set to take over print by 2015, is forecasted to grow by 3.95% during 2013, according to a new report. In a study from Zenith Optimedia, who found that a rise in mature markets online ad spend is expected to reach 9.4 per cent and 3.5 per cent respectively by [...]

The number of Opera Mini smartphones being used in India increased by 136.6 per cent in the past year, according to data from Opera.  These actually still only account for 19 per cent of the total number of Opera Mini users in the country, the single biggest market for the browser. Opera Mini is designed [...]

BlackBerry, which is attempting to revitalise its business with the launch of two new phones, failed disastrously in its own efforts to launch a tablet device. The BlackBerry PlayBook, which was introduced in 2011, was bought by few and slated by critics. One of its biggest failings was being manufactured without built-in email. Sales of [...]