The largest companies playing in the Mobile Wallet space will be converging at the Mobile Wallet Summit in London on November 28-29, put together by M for Mobile, to discuss the over-haul of an entire industry and what the play for the Mobile Wallet will be world-wide. Adding value behind any mobile wallet offering is crucial to convincing the public to use a solution as people need a reason to use their phone over a tried and tested method of their credit card. The Mobile Wallet Summit will present speakers from the biggest players in the current market such as Mary Carol Harris, Vice President, Mobile Strategic Alliances – Mobile, Contactless and Innovation Strategy, Visa Europe and Mike Walters, Head of Corporate Payments at Barclays Bank Plc alongside newer companies such as Boku and Lemon.com. The event showcases the development of countries such as Turkey Ergi Sener, Head of Mobile Finance Business at Turkcell is set to present on their advanced offering and how LBS technology can be integrated to provide marketing opportunities which are still hypothetical elsewhere in Europe. According to conference producer Chris Quaile the Mobile Wallet ist the “next big mobile revolution”, as it has already reinvented the gaming market, reworked the music industry and destroyed the camera and video markets.
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September 11th, 2012 | Uncategorized | Charlie | Comments Off