Associated Newspapers has signed a strategic deal with the Mobile Money Network to integrate its instant mobile checkout technology. Through the deal, the publisher hopes to develop additional revenue streams, drive direct response to advertising across its media properties, and gain in-depth insight about its audience. As the first part of a multi-phase initiative, Associated Newspapers will roll out a Mail Shop Instant Mobile Checkout app, powered by Simply Tap, which enables users to purchase items directly from its Mail newspapers and supplements by entering a product code – with QR code and image recognition functionality promised in the near future.
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