All the rumours circulating about the much-anticipated iPhone 5 can now be put to rest – the smartphone has finally been launched. Apple Chief Executive Tim Cook introduced the iPhone 5 at an event in San Francisco on September 12th. 24 hours later, one million orders had been taken, beating their previous first day record of 600,000 sales for the iPhone 4.
So what can Apple lovers and marketers expect from the new iPhone 5? To start, it has a 4-inch screen display, up from the iPhone 4’s 3.5 inch. Apple says the increased screen size will give brands and developers more real estate for apps and games. Despite the increased size, the phone weighs 20% less than the iPhone 4S. Iphoneography fans will be pleased with the new 8 megapixel camera and in-built panorama creator. It will also be the first phone to use the new 4G network, launched by the newly rebranded EE. Downsides include the omission of the NFC contactless payment technology, despite much speculation it would be included. It is likely this feature will come with the iPhone 5S. The phone also uses a smaller dock connecter that will not be compatible with other devices.
Apple still faces pressure from rival brands Samsung and Nokia, as they catch up to Apple’s market share. Nokia has recently released its new range of Lumia devices running on the Windows Phone 8. The iPhone 5 will start being shipped to the UK (and the US, France, Germany, Japan, Hong Kong, Singapore and Australia) on the 21st of September. Will you be buying one?