The digital events & networking hub

Welcome to Mixing Digital

Mixing Digital is a full service agency which helps meet all your event management, digital marketing events, communications, networking, brand building and news-in-brief needs.

The team consists of six renowned specialists with over 20 years’ experience in events communications. Our newsletter is read by 6,000 digital marketers. We run our own monthly networking events.

All the latest events

 

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Poundworld returns to ecommerce after scrapping initial plans

April 29th, 2015 | Uncategorized | Charlie | No Comments

Poundworld has launched an ecommerce site as it aims to drive European sales, eight months after it scrapped initial plans for an online operation. Poundworld launched its new offering less than a year after it cancelled a joint venture to launch www. poundshop.com. It was intended to be the UK’s first single-price transactional site but [...]

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5 Questions with Shutterstock

April 29th, 2015 | Uncategorized | Charlie | No Comments

Ahead of the Digital Marketing Show Mid Term, the Digital Marketing Magazine spoke to John Miller, Digital Marketing Director for Shutterstock, about creative testing and how to effectively drive engagement and conversion. See what he had to say below! 1. What is creative testing and why is it so important for businesses? It’s getting qualitative and quantitative [...]

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Tinder links with Instagram

April 29th, 2015 | Uncategorized | Charlie | No Comments

In a new update from Tinder, it is said that they now integrate directly with Instagram, which allows users to scroll through the Instagram profiles of their potential matches within the app itself. Tinder also now supports common connections, which allows users a little knowledge into how closely they might be connected based on the [...]

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The Connected Card

April 29th, 2015 | Uncategorized | Charlie | No Comments

The Stratos card is trying to replace all existing cards in your purse or wallet. In the US the card costs $95 (£63) and is an ongoing subscription that includes card upgrades and cloud-services tied to the card to help users keep track of their spending.The Stratos card is one of the first to market but [...]

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Ecommerce Club lunch: Tribal behaviour makes localisation a must

April 29th, 2015 | Uncategorized | Charlie | No Comments

It’s an old saying that you never get a second chance to make a first impression, so every brand has got to make the most of that chance. And if a brand is planning international expansion, that chance can be the difference between success and failure. At the latest Ecommerce Club members lunch in March [...]

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Playlist Targeting for Advertisers on Spotify

April 21st, 2015 | Uncategorized | Charlie | No Comments

New for Spotify brands is the added playlist targeting system which enables brands to reach audiences depending on what they’re listening to. This new targeting system uses Spotify’s first-party data to identify a user’s likely mood or situation based on their playlist at the time. Spotify says that its average cross-platform user spends 148 minutes [...]

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4 Questions with Google

April 21st, 2015 | Uncategorized | Charlie | No Comments

By Hannah Durham We caught up with Raja Saggi, Head of B2B Marketing, UK & Ireland at Google, ahead of his talk at the Digital Marketing Show Mid Term to discuss what Google’s upcoming mobile-friendly algorithm update will mean for businesses and how you should be investing in mobile in the next 12 months. 1. [...]

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Facebook changes takedown guidelines

March 17th, 2015 | Uncategorized | Charlie | Comments Off

Facebook has changed its community standards to now include a separate section on “dangerous organisations” and gives more details about what types of nudity they will allow to be posted to the site. The new guidelines will replace the old ones on the website and will be sent to users who complain about other users [...]

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Blackberry firm reveals new high-security tablet

March 17th, 2015 | Uncategorized | Charlie | Comments Off

The Blackberry-owned company Secusmart has revealed its new tablet, a collaboration with Samsung and IBM. The new tablet, which is called Secutablet is based on the Samsung Galaxy 10.5 and runs on Samsung hardware. It has the additional security aimed at businesses and governments, but less vigorously protected social media and video platforms can also be [...]

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56 arrested in cybercrimes across the UK

March 11th, 2015 | Uncategorized | Charlie | Comments Off

56 suspected hackers have been arrested in the UK’s National Crime Agency “strike week” against cybercrime.  25 separate operations were carried out across England, Scotland and Wales. The arrests were made for a number of crimes including data theft, fraud and virus writing. The biggest operation saw the arrest of 25 people in London and [...]

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