CNN and Elle magazine have become the second and third media brands with apps on Google Glass, following The New York Times, and all three are testing early adopters’ appetite for a constant stream of updated content served to them on the go. The apps seem to follow the vein of push notifications mobile phone [...]Read More
The digital events & networking hub
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Mixing Digital is a full service agency which helps meet all your event management, digital marketing events, communications, networking, brand building and news-in-brief needs.
The team consists of six renowned specialists with over 20 years’ experience in events communications. Our newsletter is read by 6,000 digital marketers. We run our own monthly networking events.
All the latest events
|<< >> May|
Working with mobile specialist, Somo, Audi has been quick to adopt mobile technologies to improve customer experiences – it was one of the first premium car brands to create an optimised mobile website and to incorporate augmented reality into an iPad app. Audi wanted the app to show off the car to its core audience [...]Read More
An internal Microsoft video spoofing Google’s Chrome ads has surfaced, warning consumers that the browser will track them across multiple devices. The ad is an exact parody of Google’s “Chrome: Now Everywhere”, but while Google presented its ubiquity as a virtue, Microsoft implies that something sinister is at work. “Following you. Monetising you. Now everywhere,” [...]Read More
Gmail launched the new feature “Quick Actions,” which recognises certain types of messages and helps you take action on items immediately. For example, if your friend sends you a Google Calendar invitation, you can RSVP right from your inbox by clicking the RSVP button. It will also recognise if you ate at a restaurant and [...]Read More
The world’s first image rights registry, Guernsey’s new Image Rights Ordinance, represents a new way of protecting personalities as well as a new monetisation opportunity. Next week’s Music 4.5 seminar will focus on Image Rights and its impact on the music business, both established and the new music-tech ventures. The Guernsey Government Minister of Commerce [...]Read More
Facebook could be set to unveil video advertising in newsfeeds from July, uploading automatically muted videos and providing users the options to play them from start and with sound. It has been suggested that each ad will only be up to 15 seconds long, and that users will only see content from one advertiser a [...]Read More
House of Fraser has drafted in former Wickes and Shop Direct marketer Tony Holdway to lead marketing strategy in the newly created brand director role.It is also hoping to accelerate development of multi-channel initiatives such as the buy and collect “virtual department stores. In-house brands and online sales were cited as drivers of a 6.3 [...]Read More
Performance marketing news site and leading industry events company A4u has rebranded the business and launched a fresh new website. The company, which is well-known for producing unique and targeted conferences and expos aimed at industry professionals, runs the popular A4u news website and also creates detailed reports and surveys related to the performance marketing [...]Read More
Google is about to introduce paid subscriptions for certain YouTube channels this week. The service would include up to 50 different YouTube channels, with single-channel subscriptions starting at $1.99 per month. The internet giant has not confirmed the release date, but has attested that this new system aims to create a subscription platform that could [...]Read More
Unii, the new social network for students, has just launched with a single prerogative: no parents allowed. With Unii you need a university email address in order to sign up, which is perfect, unless of course your mum is an academic. Its makers claims that Unii is a place for experimenting new found freedom, so [...]Read More