The digital events & networking hub

Welcome to Mixing Digital

Mixing Digital is a full service agency which helps meet all your event management, digital marketing events, communications, networking, brand building and news-in-brief needs.

The team consists of six renowned specialists with over 20 years’ experience in events communications. Our newsletter is read by 6,000 digital marketers. We run our own monthly networking events.

All the latest events

 

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The problem with A/B testing and its solution

June 25th, 2015 | Uncategorized | Charlie | Comments Off

Sure, the colour of a button may generate a few extra clicks, but the difference for the customer is negligible. This is the problem with A/B testing: it is myopic in its view of optimization. “If I wear the red dress, will you come back to my site next week?”   It’s an age-old question [...]

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Apple Music Changes Payment Policy after Artist’s Complaint

June 23rd, 2015 | Uncategorized | Charlie | Comments Off

Apple Music reversed its payment policy just one day after Taylor Swift said she would refuse to allow the company to stream her album 1989. The open letter to Apple from Taylor Swift said she was withholding the record because she was unhappy with the three-month free trial offered to subscribers. Swift had said the [...]

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Ecommerce Club Working Lunch 18th June

June 23rd, 2015 | Uncategorized | Charlie | Comments Off

The Ecommerce Club team came together last week with some of the most interesting retailers currently on the scene for another Working Lunch discussion at the private room at Pescatori Restaurant in Charlotte Street, London. We had the pleasure to hear from Meyar Sheik, CEO at Certona about how personalisation can increase a retailers’ revenue, [...]

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Twitter Shared Block Feature

June 16th, 2015 | Uncategorized | Charlie | Comments Off

Twitter is allowing users to create a public list of abusive accounts that they have blocked. Users are also able to export those lists or to import other people’s list which makes it easier to expose users who are threatening, annoying or aggressive. To set up the import of these lists visit the settings area on [...]

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Delivery experience has greatest impact on UK consumer experience

June 2nd, 2015 | Uncategorized | Charlie | Comments Off

Provision of delivery information and the quality of the returns process are the two key areas where online shoppers expect a better experience, according to a new report. The seventh annual IMRG UK Consumer Home Delivery Review 2015, supported by Blackbay, is a survey of 1,300 adult consumers to understand their online fulfilment perceptions and expectations. The [...]

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UK Transport App launched by GoEuro

June 2nd, 2015 | Uncategorized | Charlie | Comments Off

A new Transport app has been launched by GoEuro the app is free to download on Android and iOS and offers UK users the best options for travel on train, coach and air by comparing prices from over 160 rail and coach companies and a global selection of airlines. It covers 3,800 locations and destination [...]

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Farmdrop.co.uk connects local growers to London

June 2nd, 2015 | Uncategorized | Charlie | Comments Off

A new ecommerce business aims to restore historic food links between London and the surrounding farmers. Farmdrop.co.uk delivers food grown largely within the M25 to London homes. More than 35 suppliers including independent farmers such as Calabaza, a farm inside the M25 and seven miles in a straight line from Trafalgar Square, social enterprises, bakery [...]

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Identity theft victims rises

June 2nd, 2015 | Uncategorized | Charlie | Comments Off

The number of people being targeted in identity theft crime in the UK has risen by almost a third, criminals are using internet forums to buy and sell data which they then use to open bank accounts, obtain credit cards and commit fraud in other people’s names. The Fraud prevention agency Cifas said the number [...]

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App security concerns for Starbucks?

May 20th, 2015 | Uncategorized | Charlie | Comments Off

Starbucks has denied reports that cyber-criminals are using the coffee chain’s mobile payments app to siphon money from its customers. The announcement follows multiple media reports that intruders have hijacked the accounts of hundreds of the coffee chain’s customers, siphoned off the value stored on the smartphones, and then used the auto-reload function to steal [...]

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Could Jet threaten Amazon?

May 20th, 2015 | Uncategorized | Charlie | Comments Off

Jet.com has raised $220 million so far for an ecommerce service with around 1,600 retail partners, and plans to sell some 10 million products when it launches in the coming weeks. While its retail site is not yet available to the public, many are already touting Jet.com as a potential alternative to Amazon. The startup [...]

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